I am an experienced leader with a passion for using data to help businesses make smarter decisions. After working for several successful startups, I have built a wide range of skills in the areas of data, analytics, and marketing. 

• Started as first Data & Analytics hire and helped build infrastructure, teams, and data adoption from the ground up.

• Developed and iterated on KPIs and quantifiable and actionable goals and created visibility into progress through automated reporting and weekly/monthly/quarterly business reviews.

• Created experimentation programs including tool selection, test design, and testing roadmaps.

• Enabled more personalized experiences with customers through real-time access to data in CRMs and CDPs, use of Machine Learning for customer segmentation and personalization, and identification priority customer segments. 

• Guided organizational focus to be on the most impactful opportunities through analytical deep dives, opportunity sizing exercises, and market research.

• Turned around ineffective growth programs into scalable machines through improved creative process, clear efficiency-based targets, testing programs, and a continuous system of feedback. 

• Increased Customer LTV by optimizing everything from merchandising strategy and margins to retention, upsell, and repeat purchase rate. 

Now, I am looking to use this expertise to help businesses scale efficiently by leveraging data and creating data-driven processes to aid decision making and prioritization.