There is tremendous value in data - not only can it help businesses achieve efficient growth through actionable insights, but it is also essential in creating personalized experiences with current and future customers. I build the bridge between your data and how it can transform your business. 

I help businesses identify the most valuable and actionable uses for their data and how that data can be used to unlock opportunity. As an experienced leader at multiple startups, I am uniquely positioned to not only know how to use data to find the biggest opportunities within a business, but how to prioritize them based on impact and effort, bring them to life, and avoid expensive mistakes. I know how to identify low hanging fruit and build a “test and learn” culture to inform whether initiatives are worth continued investment. I’ve also been through multiple phases of growth within an organization and know how to size your investment in data based on business needs and budget. 

I am a believer that the interpretation of data is both an art and a science. I look for the story and context beyond just the data points to bring to life the “why” and the “what to do next” to move metrics in the direction that will best grow a business. It takes a combination of company vision, historical knowledge / experience, and knowing the best metrics and benchmarks to use to find the real opportunities. Collaboration is key. 

I also believe that data should be used by everyone. To achieve this, you need easy access to the right data, an understanding of how to leverage it, and the right KPIs and goals to create alignment and focus. I help build this for companies with a combination of customized automated reporting, business training, and setting KPIs and goals based on identified opportunities and priorities.